A theory is described that provides a detailed model of how people rec
all serial lists of items. This theory is based on the Adaptive Charac
ter of Thought-Rational (ACT-R) production system (J. R. Anderson, 199
3). It assumes that serial lists are represented as hierarchical struc
tures consisting of groups and items within groups. Declarative knowle
dge units encode the position of items and of groups within larger gro
ups. Production rules use this positional information to organize the
serial recall of a list of items. In ACT-R, memory access depends on a
limited-capacity activation process, and errors can occur in the cont
ents of recall because of a partial matching process. These limitation
s conspire in a number of ways to produce the limitations in immediate
memory span: As the span increases. activation must be divided among
more elements, activation decays more with longer recall times, and th
ere are more opportunities for positional and acoustic confusions. The
theory is shown to be capable of predicting both latency and error pa
tterns in serial recall. It addresses effects of serial position. list
length, delay, word length, positional confusion, acoustic confusion,
and articulatory suppression.