A COORDINATED, COMMUNITY-WIDE PROGRAM IN MONROE COUNTY, NEW-YORK, TO INCREASE INFLUENZA IMMUNIZATION RATES IN THE ELDERLY

Background: Despite the efficacy of influenza vaccination in preventin g complications of influenza, rates of immunization among high-risk po pulations remain low. The Monroe County (New York) Influenza Vaccinati on Demonstration was a communitywide, collaborative effort to increase the rates of influenza immunization to greater than 60% in elderly Me dicare recipients. Methods: The local health department, university me dical center, and practicing physicians collaborated to develop a comm unitywide demonstration directed to all Medicare part B enrollees 65 y ears of age or older; multiple coordinated approaches were used over a 4-year period (1988 to 1992). Most providers, including public agenci es, private providers, hospital outpatient facilities, nursing homes, and insurance providers, were enrolled in a comprehensive program that included centralized claims processing, vaccine distribution and prom otion, and extensive provider and public education efforts, including a special urban outreach program. An office-based, denominator-driven physician incentive project was also evaluated. Results: The demonstra tion project resulted in a 1991 influenza immunization rate of 74.3% a mong 88 811 Medicare enrollees 65 years of age or older. The increase in immunization rate occurred primarily among the patients of private physicians. Conclusion: A communitywide, collaborative approach can su cceed in achieving high rates of influenza immunization.