Wine is an complex beverage, from a sensory as well as a chemical poin
t of view. Wine can elicit a large number of olfactory responses, in a
ddition to the taste responses of sweet, sour, and bitter, and the ora
l sensations of astringency, irritation, viscosity, and temperature. T
he physiology underlying the transduction of these sensory signals is
equally complex, and is just beginning to be understood. It is now kno
wn that a large number of olfactory receptors are expressed in the olf
actory epithelium, with axonal convergence at the glomeruli level in t
he olfactory bulb. There appear to be at least two antagonistic second
-messenger systems utilized in olfactory transduction. Gustation, on t
he other hand, appears to utilize a variety of transduction mechanisms
, including direct ion influx, receptor-dependent and receptor-indepen
dent ion channels, and regulation of membrane permeability. Oral sensa
tion represents a third frontier of study; current research indicates
that we have yet to develop an effective language for describing the b
readth of perceived oral sensations. The implications of differential
response for olfactory and gustatory sensory research are briefly disc
ussed.