OBJECTlVES. The authors determined patients' report of prescription dr
ug counseling activities after withdrawal of the pilot program to requ
ire patient package inserts in 1980 and implementation ol: Omnibus Bud
get Reconciliation Act of 1990 counseling requirements in 1993. METHOD
S. Four cross-sectional national telephone surveys were conducted in t
he fall of 1982, 1984, 1992, and 1994. Telephone households were chose
n by random-digit dialing. Subjects had obtained a new prescription fo
r themselves or for a family member at a retail pharmacy during the pr
evious 4 weeks. Verbal counseling rates at physician offices and pharm
acies for five information categories and the distribution of written
information at those locations were determined. RESULTS. Spontaneous v
erbal counseling at the physician's office has increased slightly, wit
h the largest increases focused on the delivery of side effect and pre
cautionary information. Slightly larger increases in pharmacy-delivere
d information regarding directions for use and precautions have occurr
ed. Patient questioning has remained at single digit levels at both si
tes. The percentage of patients receiving any written information has
increased from 5% to 15% at the physician's office and from 16% to 59%
at the pharmacy. CONCLUSIONS. The data indicate small increases in ve
rbal counseling but larger increases in the delivery of written inform
ation provided at the pharmacy. In light of Healthy People: 2000 goals
for patient counseling and legislation encouraging private-sector ini
tiatives these data should help to refocus attention on the continuing
need for effective patient education interventions.