This discussion, which introduces the first of two issues of the ISSJ
devoted to social and cultural anthropology, focuses on the expansion
of anthropological methods and concerns beyond what can be written or
visually apprehended, and addresses the paradoxical but substantive ad
vantages of the discipline's intensively localized focus in field rese
arch (ethnography) for the analysis of global phenomena. The author ar
gues that the increased importance of agency and practice has coincide
d with an emphasis on multiple modernities to make a culturally reflex
ive approach both pragmatically useful and empirically rich. While ant
hropology may itself be increasingly implicated in global and local id
entity politics, its ability to recognize that phenomenon - a potentia
l liability - also enhances its capacity for social and cultural criti
cism and analysis.