It has long been recognized that anthropology is distinctive among soc
ial sciences disciplines for its grounding in ethnographic fieldwork.
The significance of this basis has, however, changed in recent decades
as anthropological texts are increasingly read and responded to by th
e peoples studied. The expanded audience for anthropological writing m
akes anthropological knowledge contentious in a novel way,and exposes
contradictions in the notion that ethnographers ought to adopt a 'nati
ve point of view', which has long been a cherished, if unexamined aspi
ration. Together with shifts away from systemic totalizations and the
dominance of linguistic models, this shift in the status of anthropolo
gical knowledge creates new risks and promises for the discipline.