This paper evaluates the impact of taxation on cigarette consumption,
using a recursive model that includes a retail price equation and a dy
namic demand equation. The analysis is based on panel data for 11 west
ern states over the period 1967-1990. Results indicate that cigarette
consumption is price-sensitive, with a demand elasticity of -0.40 in t
he short run and -0.48 in the long run. A tax increase, such as that i
mposed in California in January 1989, can have a strong effect of redu
cing cigarette consumption by between 11.2 percent in the short run an
d 13.4 percent in the long run. These results support the theory of ra
tional addiction and the hypothesis that, as a part of their oligopoly
behavior, the tobacco companies often do raise end-market prices by m
ore than the amount of the increase in tax rates.