This study examines how the demographic characteristics of the top man
agement team in 236 nursing homes can affect the adoption of innovatio
ns. The computerization of the Minimum Data Set (MDS) is the innovatio
n we examine, and tenure, education, and involvement in a professional
society are the demographic characteristics investigated. Controlling
for 10 organizational and environmental factors, the results are gene
rally significant for each of these demographic factors. However, the
results for top managers of nonchain nursing homes show a greater asso
ciation between these demographic factors and innovation than the resu
lts for top managers of nursing homes belonging to a chain. We discuss
these results in terms of their significance for innovation research,
nursing homes, and top management.