MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994)

Authors
BOULDING W LEE E STAELIN R
Citation
W. Boulding et al., MASTERING THE MIX - DO ADVERTISING, PROMOTION, AND SALES FORCE ACTIVITIES LEAD TO DIFFERENTIATION (VOL 31, PG 159, 1994), Journal of marketing research, 31(3), 1994, pp. 325-325
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
31
Issue
3
Year of publication
1994
Pages
325 - 325
Database
ISI
SICI code
0022-2437(1994)31:3<325:MTM-DA>2.0.ZU;2-6