PRODUCT-COUNTRY IMAGES - IMPACT AND ROLE IN INTERNATIONAL MARKETING -PAPADOPOULOS,N, HESLOP,LA

Authors
HAMPTON GM
Citation
Gm. Hampton, PRODUCT-COUNTRY IMAGES - IMPACT AND ROLE IN INTERNATIONAL MARKETING -PAPADOPOULOS,N, HESLOP,LA, Journal of marketing research, 31(3), 1994, pp. 439-440
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
31
Issue
3
Year of publication
1994
Pages
439 - 440
Database
ISI
SICI code
0022-2437(1994)31:3<439:PI-IAR>2.0.ZU;2-K