The fundamental quantum mechanics, group theory, and spectroscopy of m
ethyl torsional structure accompanying electronic transitions is prese
nted. The origin of barriers to internal rotation and the interaction
of the methyl with the pi system via hyperconjugation are discussed. B
ecause of the relationship between the methyl barrier and the pi syste
m, measurement of the CH3 properties provides structural information a
bout the molecule. In para'-substituted p-methyl-t-stilbenes, barriers
in the S-1 state show a strong dependence on the substituent, substit
uent conformation, and involvement of the substituent in hydrogen bond
ing interaction. The methyl torsional barrier reflects these changes d
espite the distance of the substitution site, 10 atoms away.