THE RELATIONSHIP BETWEEN VALUES AND SUCCESS FOR MANAGERS IN LARGE CORPORATIONS

This interview-based research uses a Northeast Sample (N = 72) and a S outhwest Sample (N = 90) to investigate the link between a manager's v alues and his or her success in the corporation. The findings support the theoretical proposition that Rokeach Value Survey (VS) personal an d competence values are positively correlated with success. Social and moral values are nor positively correlated with success. The findings confirm (p < .05) England's earlier result that pragmatists on the En gland Personal Values Questionnaire (PVQ) are more successful than mor alists. Value Survey values associated with greater success include a sense of accomplishment, ambitious, capable, and imaginative. Valuing mature love and loving is negatively correlated with success. The Valu e Survey and the Personal Values questionnaire agree on the kinds of v alues associated with success. Values collectively explained 16% of su ccess variance.