Excitons in extremely shallow semiconductor quantum wells are consider
ed in the limit when both the conduction band and the valence band con
fining potentials are small compared to the binding energy of a three-
dimensional (3D) exciton. Under these circumstances it is found that t
he quantization of the center-of-mass motion can make a sizable contri
bution to energies of excitonic optical transitions. A simple effectiv
e Hamiltonian is derived for describing this situation, with a potenti
al that confines the motion of the exciton center of mass. The shape o
f the potential is approximated either by a parabolic profile (when qu
antum wells are narrow compared with the 3D exciton Bohr radius), or b
y a rectangular potential (for wide quantum wells), and the resultant
eigenvalue problem is solved accordingly. The results are compared to
experimental data obtained in magnetooptical studies of ZnSe/Zn1-xMnxS
e spin superlattices, giving excellent quantitative agreement.