PUBLIC-RELATIONS PRACTITIONER ROLE ENACTMENT IN ISSUES MANAGEMENT

Authors
LAUZEN MM
Citation
Mm. Lauzen, PUBLIC-RELATIONS PRACTITIONER ROLE ENACTMENT IN ISSUES MANAGEMENT, Journalism quarterly, 71(2), 1994, pp. 356-369
Citations number
40
Categorie Soggetti
Communication
Journal title
Journalism quarterly → ACNP
ISSN journal
01963031
Volume
71
Issue
2
Year of publication
1994
Pages
356 - 369
Database
ISI
SICI code
0196-3031(1994)71:2<356:PPREII>2.0.ZU;2-B
Abstract
Public relations practitioners usually assume a primary role as either managers or technicians. This study examines how these roles are rela ted to issues management and concludes that managers are responsible f or all steps in the issues management process.