B. Verplanken, THE EFFECT OF CATASTROPHE POTENTIAL ON THE INTERPRETATION OF NUMERICAL PROBABILITIES OF THE OCCURRENCE OF HAZARDS, Journal of applied social psychology, 27(16), 1997, pp. 1453-1467
Two studies demonstrated that identical numerical probabilities of the
occurrence of hazards are judged as higher when these involve potenti
al catastrophes compared to noncatastrophic hazards. Fifteen hazards w
ere presented that involve a potential catastrophe and 15 noncatastrop
hic hazards. Each hazard was given a numerical probability, which was
either 1:10, 1:1,000, or 1:100,000. Numerical probabilities were rated
as larger when these concerned hazards that have catastrophe potentia
l compared to the noncatastrophic hazards, also when this effect was c
ontrolled for perceived benefits. Similar results were obtained in a s
econd study, which controlled for possible confounds (e.g., base rate)
. The results suggest that verbal interpretations of numerical probabi
lities of the occurrence of hazards include more than only probability
, for instance one's attitude toward the hazardous activity. Implicati
ons for risk communication are discussed.