INDIVIDUALS ESTIMATES OF THE RISKS OF DEATH .1. REASSESSMENT OF THE PREVIOUS EVIDENCE

It is widely argued that individuals have biased perceptions of health and safety risks. A reconsideration of the best-known evidence sugges ts that this view is the erroneous result of a failure to consider the implications of scarce information. Our findings imply that the hypot hesis that people make unbiased estimates of hazard rates fails to be rejected by the very data that were initially used to reject it. Thus, we are able to reconcile the alleged existence of widespread bias in risk perception with other findings that such bias is less apparent in the case of job-related hazards. The seeming bias in estimating popul ation-average death rates and the lack of such bias in assessing job r isks are two manifestations of the same behavior, which is the optimal acquisition of costly information.