Violent deaths stand out in stark relief against the contemporary soci
al climate of controlled private death and grieving. Both uncontrolled
and public violent deaths call into question some of our most fundame
ntal cultural values and prompt spontaneous rituals to publicly expres
s individual and collective grief. We refer to these new rituals as sp
ontaneous memorialization and to the impromptu shrines that result fro
m this memorialization as spontaneous memorials. In this article, we i
ntroduce both concepts, delineate the characteristics of this emerging
American mourning ritual and use it to illustrate out contention that
death ritual is important in the contemporary United States but that
it is changing form in response to the needs of a changing society.