A STATE-BASED IMMUNIZATION CAMPAIGN - THE NEW-MEXICO EXPERIENCE

Hepatitis B prophylaxis in the form immunization has become an increas ingly effective protective measure across the United States. Various c ohorts have been targeted and methodologies used by public health offi cials to attain optimal coverage of the population. New Mexico is in i ts third year of school-based hepatitis B immunization programs. New M exico's approach to this issue is characterized by significant rates o f participation (66% in middle schools and 56% in high schools), high vaccination series completion (88% in middle schools and 89% in high s chools), and minimal financial investment (cost of vaccine). The ''Rol l Up Your Sleeves'' campaign was piloted modified, and adapted to New Mexico's multi-lingual and multi-cultural environment resulting in the se successes.