We obtained new ROSAT HRI and optical observations in the field of the
Einstein X-ray source E 0336-248, which we use to identify it as a 19
th magnitude BL Lacertae object at z=0.251 with Lx=1X1045 erg s(-1). I
t is also a 14 mJy radio source at 20 cm. An emission-line galaxy at z
= 0.043 that was previously considered a Seyfert identification for E
0336-248 is shown instead to be an unrelated, nonactive H II region g
alaxy that lies 78 '' from the X-ray source. The resolution of this hi
storical case of mistaken identity illustrates that discoveries of non
-AGN emission-line galaxies with high X-ray luminosity should be teste
d carefully. The properties of E 0336-248 are similar to those of othe
r X-ray selected BL Lacs, including its location in an apparent group
or cluster of galaxies. Somewhat unusual is the weak contribution of n
onstellar optical light relative to the starlight in the spectrum of i
ts host galaxy, which raises once again the possibility that even high
-luminosity BL Lac objects may be difficult to identify in X-ray selec
ted samples. We discuss a possible manifestation of this problem that
appeared in the recent literature. (C) 1997 American Astronomical Soci
ety.