Pharmacoeconomic studies can help decision-makers choose the most effi
cient drug treatments in our internationally cost-constrained healthca
re environment. However, perceptions of bias about the nature of many
economic evaluations limit the usefulness of pharmacoeconomic data to
decision-makers. In an effort to increase the credibility of pharmacoe
conomic studies, several groups have developed methodological guidelin
es, and one has developed ethical guidelines for these evaluations. In
this article, we evaluate issues related to the publication of the re
sults of pharmacoeconomic studies. Pharmacoeconomics is a true science
(and should be so treated), rather than a form of marketing. Pharmaco
economic studies must undergo the same peer review process and be publ
ished in serious research journals, as are other types of scientific i
nvestigations. Investigators should attempt to publish the results of
pharmacoeconomic studies, even (and, perhaps, especially) when the res
ults are not favourable to the sponsor. However, there are acceptable
reasons to withhold publication of 'negative' results. For example, wh
en methodological problems plague a study, or when the study addresses
an investigational drug not likely to be approved, then researchers a
re justified in giving up on publication, if they so choose. Similarly
, feasibility studies to test methods of data collection or analyses c
onducted very early in the drug development process need not always be
published. Nonetheless, access to all important investigations - rega
rdless of whether the results are positive or negative - will become m
ore important as healthcare becomes more evidence-based, as decisions
have impact on large populations of people, and as those in charge of
formularies actually begin to use cost-effectiveness analysis to help
make choices among competing drugs.