Existing research has failed to develop a satisfactory theoretical exp
lanation for journalists' decisions about which crimes to highlight an
d which to ignore. We proposed that four forms of deviance (normative
deviance, statistical deviance status deviance, and cultural deviance)
account for much of the variation in decisions about crime news. To t
est deviance-based explanations for crime news, we conducted a compreh
ensive investigation of Milwaukee, WI, homicides and how two newspaper
s covered them. We used content analysis and interviews with journalis
ts. The results showed that the newsworthiness of a homicide is enhanc
ed when Whites are suspects or victims, males are suspects, and victim
s are females, children, or senior citizens. We concluded that status
deviance and cultural deviance are important components of newsworthin
ess and that statistical deviance (unusualness) may be much less impor
tant than commonly assumed.