BUILDING COOPERATIVE ADVANTAGE - MANAGING STRATEGIC ALLIANCES TO PROMOTE ORGANIZATIONAL LEARNING

This study focuses on the relationship between strategic alliances and organizational learning. Building cooperative advantage requires part ners to realize that the dynamics of collaboration and learning are li kely to evolve over distinct stages of alliance evolution. Although al liance relationships will require different sets of managerial skills and behaviors across these evolutionary stages, there are several fac? ?? tors that markedly shape the firm's ability to learn over time. The se include the nature of the shared business activity, the type of kno wledge that is jointly developed, and the firm's reward system.