We give experimental and theoretical evidence that two-wave mixing lig
ht amplification in electrooptic and photoconductive materials is dram
atically influenced by an anisotropic photoexcitation cross section of
mobile charge carriers. An enhancement of the two-wave mixing gain is
predicted and an increase of 90% is observed in a dichroic Ni doped K
NbO3 crystal in a geometry with large angles between the two wave prop
agation directions. The enhancement is possible because in anisotropic
materials the photogeneration can lead to higher modulation depths as
compared to the depth of light intensity modulation.