We study the phenomenology of fixed-target elastic J/psi photoproducti
on in the nonrelativistic QCD (NRQCD) factorization formalism. Our goa
l is to test an essential feature of this formalism-the color-octet me
chanism. We obtain an order-of-magnitude estimate for a certain linear
combination of NRQCD color-octet matrix elements. Our estimate is con
sistent with other empirical determinations and with the upsilon-scali
ng rules of NRQCD.