Ra. Bartsch et al., CROSS-NATIONAL OUTGROUP HOMOGENEITY - UNITED-STATES AND SOUTH-AFRICANSTEREOTYPES, South African Journal of Psychology, 27(3), 1997, pp. 166-170
Research on cross-national stereotypes has been largely descriptive, p
rimarily examining the content of such stereotypes rather than explori
ng more process-related issues concerning stereotype formation, use, a
nd change. One particular component of stereotypes that has implicatio
ns for these issues is the perceived variability of social categories.
In this article we report data from white United States and South Afr
ican samples on the perceived variability of both groups. We find cons
istent support for the outgroup homogeneity effect in these data, that
is, the tendency to see outgroups as less variable than ingroups. Add
itionally, we show that the perception of outgroup variability is nega
tively related to ethnocentrism or the tendency to engage in outgroup
derogation. Finally, we explore whether outgroup familiarity and knowl
edge moderate these effects.