STATISTICAL-DATA FUSION FOR CROSS-TABULATION

Citation
Wa. Kamakura et M. Wedel, STATISTICAL-DATA FUSION FOR CROSS-TABULATION, Journal of marketing research, 34(4), 1997, pp. 485-498
Citations number
25
Categorie Soggetti
Business
ISSN journal
00222437
Volume
34
Issue
4
Year of publication
1997
Pages
485 - 498
Database
ISI
SICI code
0022-2437(1997)34:4<485:SFFC>2.0.ZU;2-L
Abstract
The authors address the situation in which a researcher wants to cross -tabulate two sets of discrete variables collected in independent samp les, but a subset of the variables is common to both samples. The auth ors propose a statistical data-fusion model that allows for statistica l tests of association using multiple imputations. The authors illustr ate this approach with an application in which they compare the cross- tabulation results from fused data with those obtained from complete d ata. Their approach is also compared to the traditional hot-deck proce dure.