On family farms, patents are usually knowledgeable of high-risk activi
ties, yet they allow their children to be active participants in (or b
ystanders to) hazardous work for reasons not well-documented. A two-ph
ase descriptive study, based on the theory of planned behavior and usi
ng mail surrey research methods, was carried out to understand factors
that influence parents' decisions to expose children to major hazards
on family farms. A representative sample of 1,255 Wisconsin dairy far
m fathers provided data about factors that influence their decisions t
o expose children younger than 14 years to risks of injury. Multivaria
te analyses revealed that attitudes, subjective norms, and perceived c
ontrol accounted for to three-fourths of the variance in fathers' beha
vioural intentions. Fathers' attitudes were stronger predictors of beh
avioral intentions than subjective norms (i.e., perceived social press
ure) or perceived control. Grandparents and mothers exerted a limited
influence. Other groups, such as health care providers, 4-H, Future Fa
rmers of America, and insurers, exerted only a modest influence on fat
hers' feelings of social pressure. Few demographic characteristics of
the family or farm were predictive of fathers' intentions to expose ch
ildren to hazards.