THE FREQUENCY AND NATURE OF ALCOHOL AND TOBACCO ADVERTISING IN TELEVISED SPORTS, 1990 THROUGH 1992

Authors
MADDEN PA GRUBE JW
Citation
Pa. Madden et Jw. Grube, THE FREQUENCY AND NATURE OF ALCOHOL AND TOBACCO ADVERTISING IN TELEVISED SPORTS, 1990 THROUGH 1992, American journal of public health, 84(2), 1994, pp. 297-299
Citations number
13
Categorie Soggetti
Public, Environmental & Occupation Heath","Public, Environmental & Occupation Heath
Journal title
American journal of public health → ACNP
ISSN journal
00900036
Volume
84
Issue
2
Year of publication
1994
Pages
297 - 299
Database
ISI
SICI code
0090-0036(1994)84:2<297:TFANOA>2.0.ZU;2-F
Abstract
This study examines the frequency and nature of alcohol and tobacco ad vertising in a random sample of 166 televised sports events representi ng 443.7 hours of network programming broadcast from fall 1990 through summer 1992. More commercials appear for alcohol products than for an y other beverage. Beer commercials predominate and include images at o dds with recommendations from former Surgeon General Koop. The audienc e is also exposed to alcohol and tobacco advertising through the appea rances of stadium signs, other on-site promotions, and verbal or visua l brief product sponsorships. Moderation messages and public service a nnouncements are rare.