O. Shenkar et E. Yuchtmanyaar, REPUTATION, IMAGE, PRESTIGE, AND GOODWILL - AN INTERDISCIPLINARY APPROACH TO ORGANIZATIONAL STANDING, Human relations, 50(11), 1997, pp. 1361-1381
Reputation, image, prestige, and goodwill are concepts used by differe
nt disciplines, e.g., economics, marketing, sociology, and accounting,
to denote the general standing of organizations among their counterpa
rts. In this paper, the various concepts are reviewed and compared in
terms of semantics, organizational cost, determinants, and implication
s, among others. An interdisciplinary, multiconstituency framework of
organizational standing is developed, and research propositions are de
lineated.