REPUTATION, IMAGE, PRESTIGE, AND GOODWILL - AN INTERDISCIPLINARY APPROACH TO ORGANIZATIONAL STANDING

Authors
SHENKAR O YUCHTMANYAAR E
Citation
O. Shenkar et E. Yuchtmanyaar, REPUTATION, IMAGE, PRESTIGE, AND GOODWILL - AN INTERDISCIPLINARY APPROACH TO ORGANIZATIONAL STANDING, Human relations, 50(11), 1997, pp. 1361-1381
Citations number
71
Categorie Soggetti
Social, Sciences, Interdisciplinary
Journal title
Human relations → ACNP
ISSN journal
00187267
Volume
50
Issue
11
Year of publication
1997
Pages
1361 - 1381
Database
ISI
SICI code
0018-7267(1997)50:11<1361:RIPAG->2.0.ZU;2-Z
Abstract
Reputation, image, prestige, and goodwill are concepts used by differe nt disciplines, e.g., economics, marketing, sociology, and accounting, to denote the general standing of organizations among their counterpa rts. In this paper, the various concepts are reviewed and compared in terms of semantics, organizational cost, determinants, and implication s, among others. An interdisciplinary, multiconstituency framework of organizational standing is developed, and research propositions are de lineated.