The second-order polarizabilities beta(-2 omega;omega,omega) of six no
ndipolar NLO s-1,3,5-tris(isopropylamino)-2,4,6-trinitrobenzene (1), 1
,3,5-tris(isopropylamino)-2,4,6-tris(trifluoro methylsulfonyl)benzene
(2), tris(dimethylimoniomethyl)methide diperchlorate (3), [4-(N,N-diet
hylamino)phenylethynyl]-1,3,5-triazine (4), 2,4,6-tris[4(N,N-diethylam
ino)phenyl]-1 ,3,5-triazine (5), and tris(2-dimethylaminoethenyl)methi
nium perchlorate (6)-were studied by polarized hyper-Rayleigh scatteri
ng (HRS). The NLO activity of these two-dimensional NLO chromophores i
s attributed to three-level contributions to the beta values, for whic
h different optimization strategies are investigated. Exceptionally la
rge second-order polarizabilities were observed for the conjugationall
y elongated structures: the beta value of triazine 4 is 15 times large
r than that of the one-dimensional two-level chromophore 4-nitroanilin
e. Results obtained with the polarized HRS experiment are discussed wi
th respect to local field corrections, calibration, and systematic sou
rces of error.