How does a tertiary care medical center without a primary academic nur
sing affiliation improve quality of patient care by conducting unit-ba
sed nursing research? The organization's strengths and opportunities i
nclude top management support, an infrastructure for development of nu
rse researchers, a specific patient care coordinator role, research su
pporting organizational decision making, and success in obtaining nurs
ing research grants. The effects of Limited consultative support, stat
istical avoidance, reorganization, competing staff demands, and lack o
f funding must be minimized. Strategies include: continue communicatio
n with top management, provide meaningful development opportunities an
d technical research support, build on completed research, use multidi
sciplinary teams, and change thinking to maximize the research opportu
nities that already exist.