In this paper. we examine the conditions under which it is profitable
for a firm reinvest in a quality-improvement program. To do this. we m
odel quality along two dimensions: product performance (measured by de
viation from an acceptable base performance level), and timeliness of
product delivery (measured by time-related penalties such as lateness
or tardiness). This explicit quality formulation is incorporated into
a profit maximization framework in which it is necessary to weigh the
revenue associated with each job against its cost in terms of time-rel
ated penalties and cost associated with defects. In this setting, we i
dentify cases in which there is a positive net gain from altering the
quality trade-off via a quality improvement program such as Total Qual
ity Management (TQM). (C) 1997 Elsevier Science Ltd.