The hedging models developed over the last half century are evaluated
for their ability to explain the actual hedging behavior of the variou
s economic agents. This evaluation shows a total lack of a reasonable
positive model of hedging behavior. While each class of existing model
s predicts some observed behavior, none is able to predict the broad r
ange of actions that is easily observed in the real world. In this pap
er I develop such a model and include a plausible and coldly rational
economic explanation for why farmers don't hedge at all while merchand
isers with identical risk attitudes will fully hedge.