WINNING CHARISMA AND LOSING THE PRESIDENTIAL-ELECTION

Authors
PILLAI R STITESDOE S GREWAL D MEINDL JR
Citation
R. Pillai et al., WINNING CHARISMA AND LOSING THE PRESIDENTIAL-ELECTION, Journal of applied social psychology, 27(19), 1997, pp. 1716-1726
Citations number
20
Categorie Soggetti
Psychology, Social
Journal title
Journal of applied social psychology → ACNP
ISSN journal
00219029
Volume
27
Issue
19
Year of publication
1997
Pages
1716 - 1726
Database
ISI
SICI code
0021-9029(1997)27:19<1716:WCALTP>2.0.ZU;2-N
Abstract
This study focuses on voters' perceptions of presidential candidates' charismatic leadership. Competing hypotheses draw from performance-cue and decision-making literatures. Results from the panel data indicate that voters' perceptions of the winning candidate remain stable, whil e their perceptions of the losing candidate's charisma are enhanced af ter the election.