Dp. Obrien et G. Shaffer, NONLINEAR SUPPLY CONTRACTS, EXCLUSIVE DEALING, AND EQUILIBRIUM MARKETFORECLOSURE, Journal of economics & management strategy, 6(4), 1997, pp. 755-785
We examine how the feasibility of both nonlinear pricing and exclusive
dealing arrangements affect incentives for market foreclosure when tw
o manufactures contract with a retail monopolist. Surprisingly, we fin
d that although market foreclosure equilibria exist, they are Pareto-d
ominated (from each manufacturer's perspective) by all nonforeclosuue
equilibria. If one believes that Pareto-dominated equilibria ave unlik
ely to arise, then the difference between our results and those of Mat
hewson and Winter (1987), who do not allow for nonlinear pricing, sugg
ests an ironic twist on the notion that quantity discounts and other k
inds of nonlinear pricing can provide an additional way for a manufact
urer to foreclose a rival. By providing a manufacturer with increased
flexibility (beyond linear pricing) to extract a retailer's surplus, n
onlinear pricing may instead have the effect of reducing the incidence
of observed market foreclosure.