IMPACT OF LAWYER ADVERTISING ON THE IMAGE OF LAWYERS IN THE UNITED-STATES

Authors
CEBULA RJ
Citation
Rj. Cebula, IMPACT OF LAWYER ADVERTISING ON THE IMAGE OF LAWYERS IN THE UNITED-STATES, Applied economics letters, 4(11), 1997, pp. 675-678
Citations number
10
Categorie Soggetti
Economics
Journal title
Applied economics letters → ACNP
ISSN journal
13504851
Volume
4
Issue
11
Year of publication
1997
Pages
675 - 678
Database
ISI
SICI code
1350-4851(1997)4:11<675:IOLAOT>2.0.ZU;2-O
Abstract
The US Supreme Court in 1977 declared that most bans on lawyer adverti sing were unconstitutional. Since that decision, the volume of lawyer advertising has grown very rapidly. In addition, since the mid-1980s, Gallup polls indicate that the public's image of the law profession ha s declined substantially. Many members of the law profession casually conjecture that this decline is due to lawyer advertising. By contrast , this study offers a hypothesis that lawyer advertising should enhanc e the image of lawyers. In an effort to test this hypothesis, this stu dy empirically investigates the impact of lawyer advertising on the im age of the law profession. OLS results reveal that lawyer advertising may in fact elevate the image of lawyers in the USA.