Hm. Kepplinger et G. Daschmann, TODAYS NEWS - TOMORROWS CONTEXT - A DYNAMIC-MODEL OF NEWS PROCESSING, Journal of broadcasting & electronic media, 41(4), 1997, pp. 548-565
We are proposing a feedback model of news processing, assuming that ne
ws reception is guided by media input as well as by existing cognitive
structures. However, these structures are in turn shaped by former me
dia coverage. In our study we examine viewers' processing of TV news,
comparing objective news content (content analysis) to subjective mean
ing of news stories (viewer interviews). Results show that viewers int
erpret information about new events in the context of past events, the
mselves mainly a reflection of former media coverage.