This paper examines the relationship between the use of names and othe
r words in address and in reference: how does the way that speaker A a
ddresses B differ from the way that A refers to B, and what are the fa
ctors affecting this difference? The study, based on observation and i
nterviews, attempts both to solve a problem in pragmatics and to help
historical linguists and others who need to know the extent to which i
t may be justified to extrapolate from referential to address usage an
d vice versa.