PREDICTORS OF RECYCLING BEHAVIOR - AN APPLICATION OF A MODIFIED HEALTH BELIEF MODEL

In an examination of environmentally related behavior, the health beli ef model (HEM) was applied to the recycling behavior of a random sampl e of Missouri residents. The results indicated that both the basic and modified versions of the HEM significantly predict recycling behavior ; significant predictors include perceived barriers, perceived likelih ood of negative outcomes due to failure to recycle, self-efficacy, and consideration of future consequences. These findings are consistent w ith applications of the HEM to health-related actions. The poor perfor mance of several variables provides evidence of the psychological proc esses underlying decisions to recycle.