We discuss how to extract non-standard-model effects from B-factory ph
enomenology. We then analyze the prospects for uncovering evidence for
effective supersymmetry, a class of supersymmetric models which natur
ally suppress flavor changing neutral currents and electric dipole mom
ents without squark universality or small CP violating phases, in expe
riments at BaBar, BELLE, HERA-B, CDF/D0, and LHC-B.