The ability to forego sample preparation and to make observations dire
ctly in the environmental scanning electron microscope has benefited b
oth household and personal product research at Unilever Research. Prod
uct efficacy on biological materials such as microcomedones was easily
ascertained. Skin biopsies were examined in a moist state with no sam
ple preparation. Effects of relative humidity on detergents were visua
lly determined by recreating the necessary conditions in the microscop
e. Effects of cooling rates on the morphology of softener sheet active
s that remained on polyester fabric were characterized via dynamic exp
erimentation.