We have demonstrated that when providers of health insurance are perce
ived to be differentiated by consumers, circumstances may arise under
which they find it advantageous to restrict the set of health-care pro
viders that they approve to their customers. Even if all health-care p
roviders are equally qualified and efficient, payers may choose to con
tract with a selected subset of them in order to secure more favorable
contract terms. Moreover, in a concentrated health-care market that c
onsists of two health insurance companies (payers) and two health-care
providers (hospitals), both payers may choose to contract with only o
ne of the hospitals while excluding the other completely from the mark
et. When consumers' valuation of an extended choice of providers is sm
all in comparison with the extent of differentiation that exists betwe
en the payers, such an exclusionary outcome is the unique equilibrium
of the game.