The potential use of systems that seek to communicate a warning of imp
ending collision directly to the driver is examined. Technological adv
ances in collision-warning systems include reliable, low-cost radars,
sensors with low noise levels, and the development of accurate detecti
on algorithms for particular crash types, e.g. rear-end collisions. Ho
wever, fundamental practical constraints make perfect sensor detection
difficult to achieve. Imperfect detection conflates the false alarm r
ate and experience with other technologies confirms driver aversion to
false warnings. Although sensitive alarm systems with high detection
rates and low false alarm rates have been developed, the posterior pro
bability of a collision given an alarm can be quite low because of the
low base rate of collision events. As a result, only a small proporti
on of alarms will represent true collision scenarios. These and other
factors can conspire to reduce alarm effectiveness in collision-warnin
g systems. The problem is illustrated analytically and potential solut
ions are advanced.