The size dependence of the flexural strength of concrete beams is disc
ussed. It is shown that existing approaches fail to predict the streng
th of real-sized structures. The scaling of the modulus of rupture sig
ma(u) can be consistently modelled by means of a multifractal scaling
law the influence of microstructural disorder being predominant for th
e shallowest beams. At larger scales, homogenisation comes into play,
leading to the definition of an asymptotic constant strength f(t). Thi
s transition occurs more rapidly in the case of high-strength concrete
, where a mol-e brittle behaviour is observed, accompanied by the rapi
d vanishing of size effects. Validation of the law is pursued by means
of best-fitting of relevant experimental data, which allows for deter
mination of the asymptotic value of sigma(u), valid for real-sized mem
bers.