Theory: We examine the relationship between blatant racial prejudice a
nd anger toward affirmative action. Hypotheses: (1) Blatantly prejudic
ed attitudes continue to pervade the white population in the United St
ates. (2) Resistance to affirmative action is more than an extension o
f this prejudice. (3) White resistance to affirmative action is not un
yielding and unalterably fixed. Methods: Analysis of experiments embed
ded in a national survey of racial attitudes. Some of these experiment
s are designed to measure racial prejudice unobtrusively. Results: Rac
ial prejudice remains a major problem in the United States, but this p
rejudice alone cannot explain all of the anger toward affirmative acti
on among whites. Although many whites strongly resist affirmative acti
on, they express support for making extra efforts to help African-Amer
icans.