MARKETING PSYCHOLOGY AT ACADEMIC HEALTH CENTERS

The administrative structure of academic health centers is reviewed, w ith a view to understanding the issues of marketing psychological serv ices within that setting. The slow changes at academic health centers to new practice styles requires psychology to formulate a market strat egy addressing the traditional specialist model and another plan respo nsive to the emerging model emphasizing primary care. Market targets f or psychologists include administration physicians, and patients. Pres ently, the Association of Medical School Psychologists is working with the Association of Academic Health Centers to design a marketing prog ram targeting leaders at academic health centers.