DOES HOLLYWOOD HATE BUSINESS OR MONEY

Challenging earlier findings that television entertainment depicts bus iness negatively, Thomas and LeShay (1992) recently argued that televi sion stigmatizes wealth rather than business. In this article we test that argument through a content analysis of television characters in a ll occupations across 30 seasons. The findings reaffirm that televisio n stigmatizes the occupation of business, independently of economic fa ctors. These results pose a challenge to mass communications theory, t hat interprets popular culture as a source of social control.