The influence of low molecular weight surfactants on the rheology of a
queous solutions of model hydrophobic ethoxylated urethane (HEUR) asso
ciative thickeners (AT) under dynamic shear has been studied. Solution
s of HEUR-AT behave as Maxwell fluids with a well-defined single relax
ation time. It is shown that surfactants profoundly influence the rheo
logical properties displayed. The type of effect observed is dependent
on the polymer concentration. For example, in the case of the plateau
modulus, at low polymer concentrations, the surfactant produces an in
itial rise in modulus, which then peaks and gradually falls as the sur
factant concentration is increased. At higher polymer concentrations t
he initial rise and peak are not observed. In the case of the viscoela
stic relaxation time, ostensibly similar trends are observed at low po
lymer concentrations as are observed for modulus. Increasing the polym
er concentration, however, does not result in the disappearance of the
peak. The relaxation time is also observed to broaden at higher surfa
ctant concentrations. The results described are compared with the pred
ictions of an elementary statistical mechanical model, supported by Mo
nte Carlo simulation, describing the distribution of chain states in r
elation to the concentration of micelles. The micellar concentration i
s shown to determine the ratio of chains in looped conformations to th
ose present as bridges. When the effect of surfactant on the total num
ber of micelles is included in the model, the predictions of the theor
y are found to account for the observed experimental results.