Regulation of nonpoint source pollution is complicated by the unobserv
ability of the effluent. Thus, control measures often focus on indirec
t approaches involving input use and management practices. This paper
examines several regulatory standards that rely on observable characte
ristics, including restricting outputs and inputs which contribute to
pollution. The theory shows that a pollution standard is more efficien
t than these alternatives, though the output standard can be as effici
ent. An empirical application to lettuce production in the Salinas Val
ley of California finds that restricting water use is virtually as eff
icient in reducing pollution as a pollution standard. (C) 1995 Academi
c Press Limited