Je. Matheson et Mm. Menke, USING DECISION QUALITY PRINCIPLES TO BALANCE YOUR RESEARCH-AND-DEVELOPMENT PORTFOLIO, Research technology management, 37(3), 1994, pp. 38-43
OVERVIEW: Achieving a high return from your R&D investment cannot be a
ccomplished simply by focusing on individual projects. To maximize you
r return, you need to make quality decisions at the portfolio level-en
suring the proper mix of high-risk, high-potential R&D with lower-risk
projects that produce near-term returns through incremental improveme
nts to existing products and processes. Using proven decision-quality
techniques to analyze your portfolio and balance risk and return enabl
es you to fund and manage projects more efficiently and cost-effective
ly, and ultimately play a key role in maintaining and enhancing your c
ompany's success.